Two recent entrants to the mobile phone market brings to eight the number of mobile phone services in Ireland.
eMobile, the new mobile phone brand from Eircom, will create 50 jobs in retail outlets and will be supported by a EUR2.5 million marketing campaign. The company’s existing mobile brand, Meteor, has targeted the under 25s, eMobile will target an older segment, including existing Eircom landline and broadband customers; both brands will use the 085 prefix.
Just Mobile, a new Swords-based mobile operator will begin offering its services next month. The mobile virtual network operator is partnering with Spar to operate a pre-paid mobile phone service. The service will use Vodafone’s network, it plans to be cheaper than the main four networks. It is targeting students and other price-conscious consumers.
eMobile and Just Mobile join the four main operators in addition to Tesco and Postfone in providing national mobile phone services.